If you talk the talk, you have to lớn walk the walk, especially in the world of sales.

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You must be a person of your word to build trust và sustain strong working relationships with clients và your team. When you follow through with what you say you are going to lớn do, your actions speak louder than words. 

But what does that mean, “actions speak louder”?

What Does It Mean lớn Say ‘Actions Speak Louder Than Words’?

The earliest we can trace this phrase back in its current khung is in a document called the Melancholy State of Province in 1736:

“Actions speak louder than words, and are more lớn be regarded.”

The concept of integrity through actions goes back way farther though. For example, Michel de Montaigne, a philosopher from the 1500s, wrote:

“Saying is a different thing from doing.”

And Michel was right — words & actions are two separate things. However, they are powerful displays of character when combined. 

When you back up what you say with corresponding actions, your impact on others’ opinions of you và their trust will be immensely positive. It’s inspiring lớn work with someone like that. You are showing others, even those that don’t even know you as a person or professional, that you have integrity and mean what you say. 


Why vày Actions Speak Louder Than Words in Sales?

In sales, it’s already hard lớn build new relationships with clients. When you meet or talk khổng lồ a new lead, they know little khổng lồ nothing about you. You’re strangers khổng lồ each other, and they most likely have no established trust yet.

Imagine you’re on a hotline with a lead who has received multiple offers and requests from other companies similar lớn yours. Their guard might already be up & they will probably be cautious in considering what you have to lớn offer if you are just another name khổng lồ them. 

In order lớn put a face khổng lồ your name & build a two-way relationship of trust & understanding, you have to lớn back up what you say. 

After all, anyone in sales can just say whatever a lead wants lớn hear. And while you know that you aren’t the type of person lớn make false claims or promises, your potential client doesn’t. 

In order khổng lồ break through that wall with them, you have to vị what you say, all the time, every time. The only way to lớn prove your character is to lớn back up your words, và when you do, they’ll know you are a person they can work with & count on. 

Building trust and honesty will mở cửa up many doors for you — they are the two tenets of any successful sales strategy. Here are some quotes from the greats lớn motivate you when building new professional relationships with clients.

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12 Quotes lớn Remind Sales Pros that Actions Speak Louder than Words

“A well done is better than well said.” — Benjamin Franklin

People can’t vì chưng much with your words, but when you follow through with doing something well, it benefits whoever you are doing it for. Making a positive impact on a client và their company is better than saying you’ll make a positive impact. 

“Pay less attention khổng lồ what men say. Just watch what they do.” — Dale Carnegie

Many people take words with a grain of salt, especially if they haven’t seen past examples of your follow-through. Your potential clients và team can only judge your character through what they see you doing. 

“Being all talk speaks volumes about you.” — Frank Sonnenberg 

Not committing to lớn doing what you say you will is louder than your words. Simple as that. 

“A tongue doesn’t get things done.” — Amit Kalantri

People, especially clients, only care about the results. What matters most is what you can vì chưng for them. If you can’t prove what you say with actions that produce results, their confidence in your ability will waver. Get things done for clients. 

“If your actions don’t live up lớn your words, you have nothing lớn say.” — DaShanne Stokes

There is no reason to make claims or commitments you can’t follow through with. It will only phối you back in building trusting work relationships.

“The superior man acts before he speaks, and afterward speaks according to lớn his actions.” — Confucius 

Showing someone right off the bat that you are a person of your word is the best way to lớn make a positive impression & build trust from the get-go. Show up khổng lồ meetings early, send follow-ups, và send them samples or examples of past projects if you can. Be timely, efficient, and always try khổng lồ get a client above average results. 

“If you talk about it, it’s a dream, if you envision it, it’s possible, but if you schedule it, it’s real.” — Anthony Robbins

Words don’t always depict reality. The only way khổng lồ make something happen and show a potential client your words are real is to actually vị it và make it a tangible action. 

“Action speaks louder than words but not nearly as often.” — Mark Twain

People make claims all the time. It’s hard lớn know who is being honest, but one of the biggest ways lớn demonstrate integrity to your clients và stand out among the crowd is to bởi vì what you say.

“…with words…You write it with actions. What you think is not important. It is only important what you do.” – Patrick Ness

Thoughts aren’t important in sales, & aren’t real until they are made tangible through actions. Thinking about doing something isn’t going lớn prove lớn your clients they can work with you nor will it bring them success. Always put your money where your mouth is và demonstrate your worth through your actions. 

“…remember, actions speak louder than words. No one’s perfect, but we can all strive to be better people.” — Demi Lovato

We can all strive every day khổng lồ be better at what we do và who we are as people — with our team, our clients, our friends & family, and as leaders in the sales industry. The effort matters. 

“Actions speak louder than words. And sometimes inaction speaks louder than both of them.” — Matthew Good

Conversely, if you aren’t following through with what you say you’re going to do, people will thua trận trust & faith in your working relationship faster than it takes lớn build it. Don’t make a bad impression by not committing lớn what you say. 

“Actions speak louder than words. All companies say they care, right? But few actually exercise that care.” — Simon Sinek

Anyone can say anything. Unfortunately, there are companies out there who will say just about anything to get wins. A company that focuses on building trust & demonstrating their integrity through their actions will have an easier time building strong relationships và obtaining long-term success. 

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